Law Firm Marketing Benchmark Calculator

Enter your numbers to see exactly where you stand and what improvements could mean for your revenue.

Your Current Metrics

Monthly Website Visitors

Monthly Conversions (Form Submissions, Calls)

Monthly Qualified Leads

New Clients per Month

Monthly Marketing Spend ($)

Monthly Revenue from New Clients ($)

Website Conversion Rate

Industry Average: 2-4% | High-Performing: 8-12%

Lead-to-Client Conversion

Industry Average: 25-35% | High-Performing: 40-55%

Client Acquisition Cost

Varies by practice area (see full benchmarks)

Return on Marketing Investment

0:1

Industry Average: 3-5:1 | High-Performing: 7-10:1

If you improved your website conversion rate to 8% (high-performing benchmark):

Additional Monthly Leads

Additional Monthly Clients

Potential Annual Revenue Increase

Key insight: This revenue increase requires ZERO additional traffic or marketing spend. Just optimization of what you already have.

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All calculations are performed locally. Your data is not stored or shared.